智慧零售獎 | 達運精密工業股份有限公司 | Micro LED AI Runway導購關東旗

得獎方案簡介    
鎖定高端精品市場，達運AI感測人流監控與廣告即時推播軟體，整合54 吋 MicroLED 透明螢幕，將傳統的「關東旗（Nobori Flag）」概念進行數位革命 。主打 1:1 真人黃金比例的透明 Micro LED 顯示器，打造出一款具備「隨插即用」、「虛實融合」與「即時互動」特性的全新空間溝通介面 。它不僅能展現模特兒 Head-to-toe 的全身穿搭動態，更解決了實體店面空間有限、無法陳列全系列作品的痛點，將門市轉化為數位伸展台 。

 

得獎方案創新特色    

• 次世代透明顯示技術：採用友達 SeeThru™ 透明核心技術，穿透率高達 60% 以上，亮度達 600 nits，突破傳統 OLED 的環境光限制，在百貨商場強光下依然清晰鮮明 。
• 虛實融合沉浸體驗：運用低繞射光學設計，使「數位模特兒」影像懸浮於空中，顧客可直視螢幕看見後方實體商品，達成數位資訊與實體展品的完美疊加 。
• 模組化與極簡美學：專為快閃店設計的輕量化快拆結構，實現「今日進場、今日開賣」的高效佈署，無邊框設計與極簡支架完美融入高質感裝潢 。
• AI 智慧導購賦能：整合雲端即時更新、無限數位貨架，並結合人臉辨識感測器進行數據分析（如客群年齡、性別、參與度），成為全天候的智慧導購員 。  永續環保優勢：取代昂貴且不環保的傳統印刷海報，LED 壽命長達 100,000 小時以上，低功耗特性符合 ESG 趨勢 。

 

得獎方案應用    

• 高階精品零售：如台北高端潮牌旗艦店與台北晶華酒店案例，成功將銷售轉換率從 8% 提升至 22%（成長近 3 倍），極大化單坪效益 。
• 百貨快閃店與策展：針對展期短、需快速佈署的場域，提供隨插即用的租賃模式，大幅降低裝潢與宣傳成本 。
• 數位藝術裝置：可延伸應用於「Micro LED 科技聖誕樹」或「百貨公司旗海」，創造強大的視覺衝擊力與品牌格調 。
• 全場域智慧生態系：與雲端中控、AI 客服系統整合，不僅限於零售，未來可擴展至智慧公車站亭或智慧聯桿等城市移動場域 。

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Smart Display Application Awards - Smart Retail Award

Company Name： Darwin Precisions Corporation

Technology/Product Name：Micro LED AI Runway: Intelligent Shop-Along Flag

 

Solution Features

Targeting the high-end luxury market, Darwin’s AI-driven traffic monitoring and real-time ad-triggering software integrates a 54-inch Micro LED transparent screen to revolutionize the traditional "Nobori Flag" concept. Featuring a 1:1 life-sized golden ratio display, this solution creates a cutting-edge communication interface characterized by its "plug-and-play" setup, seamless "virtual-physical fusion," and "real-time interaction." It not only showcases models in full head-to-toe dynamic outfits but also solves the pain point of limited physical floor space, effectively transforming any retail store into a digital catwalk.

 

Innovation

• Next-Gen Transparent Display Technology: Utilizing AUO’s SeeThru™ core technology, the display achieves over 60% transparency and 600 nits of brightness. This overcomes the ambient light limitations of traditional OLED, ensuring vivid clarity even under the intense lighting of premium shopping malls.
• Immersive Virtual-Physical Fusion: Engineered with a low-diffraction optical design, the "digital model" appears to float in mid-air. Customers can look through the screen to see physical products behind it, achieving a perfect overlay of digital information and actual merchandise.
• Modular Design & Minimalist Aesthetics: Specifically designed for pop-up stores, the lightweight quick-release structure enables "same-day setup, same-day sales" deployment. The borderless design and minimalist stand blend seamlessly into high-end interior decors.
• AI-Powered Smart Retail Engagement: Integrated with real-time cloud updates and an "infinite digital shelf," the system utilizes facial recognition sensors for deep data analytics (e.g., customer age, gender, and engagement levels), acting as a 24/7 intelligent shopping assistant.
• Sustainability & ESG Advantage: Replacing costly and eco-unfriendly traditional printed posters, the Micro LED boasts a lifespan of over 100,000 hours. Its low power consumption aligns perfectly with global ESG trends.

 

 

Applications

• High-End Luxury Retail: Proven success in flagship streetwear boutiques and luxury hotels (such as Regent Taipei), where it boosted sales conversion rates from 8% to 22%—nearly a 3-fold increase—maximizing revenue per square foot.
• Department Store Pop-ups & Curated Events: Provides a plug-and-play rental model for short-term exhibitions requiring rapid deployment, significantly reducing interior construction and promotional costs.
• Digital Art Installations: Can be extended to create "Micro LED Tech Christmas Trees" or "Department Store Flag Seas," delivering powerful visual impact and elevating brand prestige.
• Smart City Ecosystem Integration: Integrated with cloud-based central control and AI customer service systems, the application extends beyond retail to smart bus shelters and smart poles for urban mobility.